What We Do
What we do, ultimately, is help you grow.
BrandExtract blends data-driven strategies, deep experience, and deft execution to help our clients uncover opportunities and focus on the right approaches to pursue them. We create, so you can transform and grow.
Strategy
We align all elements of your business strategy and connect them with the people you need to reach, so they believe and embrace your direction and actions.
Branding
We create a visual and verbal story that reflects your true essence and facilitates your goals, allowing you to convey your authentic brand to the world.
Marketing
We deploy a tailored approach to marketing so that your message is reaching its desired audience, all while measuring performance and iterating to make sure its driving desired results.
Digital
We build and integrate advanced web technologies to create experiences that enhance your brand, empower your people and captivate your customers.
ESG Reporting
We apply a full range of dynamic tools to your ESG report, complete with an all-in-one platform and guidance to bring raw data to life.
Our process is your success.
On every major project, we guide you through four stages customized to fit your objectives and accomplish your goals.
Assess We find the challenges and uncover the opportunities.
The first step is to map the lay of the land, revealing where you stand among your competitors and audiences. We apply science, experience, and instinct to draw a clear picture of where you want to go and how to get there. Common activities of this phase may include:
- Discovery Workshops
- Benchmark Studies
- Executive Briefings
- SWOT and Gap Analyses
- Competitive Assessments
- Technical Evaluations
- Journey Mapping Exercises
Develop We create the toolkit to achieve your goals.
Next, we develop plans based on the information that emerged from the assessment, building the elements needed to put it all into action. This stage is where you see the strategy, positioning and outward expression of your brand come to life. Common activities of this phase may include:
- Branding/Marketing Strategy Development
- Tagline Exploration
- Brand Story and Voice Creation
- Concept Ideation and Expression
- Creation of Messaging Platform
- Rollout Planning
- Measurement/Analytics Methodology
Launch We put your plan into action.
Now it’s time to put your newly developed brand out there into the world. From internal launches to external marketing, we implement all campaign elements and verify that everything’s working the way it should. Common activities of this phase may include:
- Brand Rollouts
- Brand Standards Guides
- Adoption Programs
- Employee Training
- Management Support
- Event Management
- Website Launches
Manage We assess our approach and refine.
Once everything is up and running smoothly, we make sure it stays that way. At this stage, we measure your results compared to expectations. If needed, we make adjustments to improve performance, from strategy to execution. Common activities of this phase may include:
- A/B Testing
- Data Evaluation
- Customer Analysis
- Predictive Modeling
- Performance Reporting
- Campaign Adjustment
- User Testing
- Dashboard Setup
