Every business experiences periods of turbulence, whether you’re facing unstable market conditions like the current oil downturn, workforce reductions, budget cuts, increased competition or a combination of these factors. Accomplish your marketing goals with fewer resources, and learn how to reset and reprioritize if you marketing plan gets derailed. Discover how to create value for your organization and secure your role with lean marketing strategies.
Resources & Presentations
How to be a Lean Marketer in Any Environment

Insights
Ideas and Actions That Matter
Get strategic insights, explore emerging branding trends, and see how we’re helping organizations build and protect brand value.
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Seeking to develop and grow your brand?
Jonathan Fisher
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From Vision to Reality: Aligning Brand Strategy with Business Growth
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What CEOs Can Expect From Marketing in 2025
Taylor Dodds, Cynthia Stipeche, Charity Ndisengei, Bo Bothe
Read more about What CEOs Can Expect From Marketing in 2025