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Lynkwell Launches Electrifying New Website
Earlier this month, BrandExtract client Lynkwell proudly launched its new and improved website, displaying a culmination of more than a year of brand development, internal alignment and refocused messaging. The leader in electric vehicle charging enablement showcased its massive impact on the future of transportation with a clear, vibrant mission to supercharge electric mobility.
Who is Lynkwell?
Lynkwell connects stakeholders from across the EV value chain, from business owners and fleet operators to drivers and charging partners. Through a crossroads of industry expertise, top-tier hardware and cutting-edge software, the company empowers people and businesses to gain a foothold in the electric vehicle charging market and push the industry forward.
Lynkwell previously operated under two brands, Lynkwell and Livingston Energy Group, each managing different portions of the company's operations. Their new website combines these two brands to fit under the Lynkwell name, with a reenergized brand platform that coalesces the goals of both brands into a single mission.
About the New Website
The newly launched website prominently displays the full breadth and depth of the Lynkwell brand, brilliantly communicating the ambitious vision for the company's value. It features clear statements about the company's core offering, supported by new imagery of sweeping landscapes with the Lynkwell "star" motif implemented throughout.
The site also includes improved navigation features, elegant animations and dynamic content that speaks directly to the five core audiences of the brand: Businesses, Fleets, Utilities, Partners and Drivers. These audiences were identified in the brand development process in collaboration with BrandExtract, which included customer interviews and other extensive research to determine the most effective messaging for the Lynkwell brand.
In total, Lynkwell's new website marks an achievement in creative design and brand strategy, powering the company to seek greater accomplishments in its industry. Lynkwell continues to grow and provide cutting-edge solutions for the EV charging industry, which will lead the way in clean transportation and build a better future.
About BrandExtract
BrandExtract is a premier brand consultancy that helps brands create, transform and grow through purposeful strategic decisions that drive value for customers and businesses alike. We align brands with their true purpose, then present it to the world beautifully and intelligently. To learn more, reach out to our brand strategists and let's talk about your brand's future.