Cindy Mahoney

Web Content Strategist

Cindy Mahoney Portrait

Content Curator, Seed Sower, Culinary Composer

Blending brand voice, UI/UX recommendations, SEO tactics, analytics, and data-driven decisions while adhering to design standards, Cindy drives brand expression to engage audiences and calibrate brand perception. Rooted in a strong belief that the end user is the hero, she develops content strategies that compel conversions to turn visitors into brand advocates.

Strategic communication is at the heart of brand expression, driving brand perception.

Stemming from a technical background and having graduated with Honors and a B.S. in Computer Information Systems, Cindy understands the constraints and possibilities for spectacular web experiences. Throughout a career spanning almost two decades, she has accumulated a digital skillset that elevates her vantage point for directing digital and marketing projects. Recently crowned BrandExtract’s “AI Wizard,” Cindy stays at the forefront of emerging technologies and consistently delivers improved processes for cross-department efficiencies and effectiveness. 

As a passionate lifelong learner, Cindy is currently working through a Master’s degree program in Strategic Communications to deepen her understanding of the psychology that drives decision-making. She is looking forward to harnessing the complementarities between creative and strategic communication to deliver meaningful impact for her clients. Ask about her psycholinguistics studies on phonology, the science of word sounds. 

Outside the office, Cindy enjoys family road trips off the beaten path with her four dogs. She’s also an avid culinary gardener and recently completed the Texas Master Gardeners course. 

Education

  • BS in Computer Information Systems, University of Houston