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As lead conversationalist and founding partner, Bo acts as chief brand strategist and creative director for BrandExtract. He specializes in combining a creative approach with solid business reasoning to develop strategy and position brands for the firm’s clients.

Whether a client needs internal, external, investor relations or overall strategic direction, Bo has done it and won awards for it.

Bo participates in many Houston organizations such as the AIGA, Rice Alliance for Entrepreneurship and Technology, Jones Partners, Texas Tech Alumni Association, Duchesne Academy and Jones School Alumni. He’s also a board member for The Entrepreneur's Institute (TEI).

Now, he’s nurturing young talent by helping to develop and teach a graduate graphic identity course at Texas State University. Bo received an MBA from the Jesse H. Jones Graduate School of Business at Rice University and a degree in design communications from Texas Tech University.